Small Kitchen, Big Dreams: The Story of a Successful Brand Founder – Beatrice Dixon

In 2012, Beatrice Dixon was fed up with dealing with chronic bacterial vaginosis that kept coming back almost every month. She felt that doctors were only providing quick fixes rather than long-term solutions, and she wasn’t being heard. So, Dixon took matters into her own hands and began researching on her own, which was overwhelming in itself.

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Dixon felt like she was in a “perpetual state of taking medicine, going back to the doctor and getting another prescription,” and turning to Google to figure out what was going on with her was not the kind of “doctor’s office” she wanted to be in. She started trying out medication and holistic remedies she found online, but nothing seemed to work for her. Then, she had a dream that changed everything.

In her dream, Dixon’s grandmother (whom she never got to meet) was sitting across from her at a round table. The room was all white, with just the two of them at the center. Her grandmother told her, “‘I’m not here for us to have a conversation. I’m not going to be here long. You need to memorize what’s on this paper because this is going to solve your problem.'”

When Dixon woke up, she was filled with an urgency that she had never experienced before. She immediately wrote down the ingredients that came to her in her sleep, and she started collecting them at Whole Foods, where she was working at the time. After a few days of collecting the ingredients, she created her own formula.

After using the formula for five days, Dixon was completely cured of her BV. She was amazed by the results and knew that this was what she was going to be doing for the foreseeable future.

This experience led Dixon to start her own brand, The Honey Pot Co., which offers plant-based, chemical-free feminine care products. Dixon’s company is thriving, and it all started in her kitchen. The Honey Pot Co. is dedicated to providing natural, safe, and effective feminine care products for all women.

Dixon’s story has inspired many women to take their health into their own hands and to find natural solutions to their health problems. The Honey Pot Co. has become a symbol of hope and empowerment for women, and it all started with Dixon’s determination to find a solution for her chronic bacterial vaginosis.

“It got to the point where people were saying, ‘Look, I can’t take this for free anymore.'”

Beatrice Dixon knew she had something special when her homemade formula cured her chronic bacterial vaginosis. But with only financing from family and friends, she couldn’t afford a clinical trial. Instead, she relied on feedback from loved ones to perfect her product, which eventually became The Honey Pot Co’s Normal Wash, their best-selling product.

At first, Dixon didn’t ask for any money in exchange for her product. But after her friends and family kept asking to pay for it, she realized she had created something truly valuable. She then took her chance to showcase her product at the Bronner Brothers Beauty Show, where she sold out of all 600 bottles she had made.

“It felt like the best place for us to launch because there was nothing but humans with vaginas walking around,” Dixon laughs.

Dixon’s story is one of determination and innovation, proving that even without traditional funding, you can make a big impact with a great idea.

Image Credit: Courtesy of The Honey Pot

“There was no plan B either, so this s**t had to work.”

In early 2014, Beatrice Dixon was juggling a full-time job at Whole Foods while running her fledgling business, The Honey Pot, out of her kitchen.

Despite the demands and long hours, Dixon was determined to make her feminine care product accessible to women everywhere. “It was really hard,” she admits, “but I always knew that no matter what, we were going to be okay. There was no plan B either, so this s**t kind of had to work.”

In those early days, Dixon and her team took their product to trade expos and natural hair shows, handing out samples to anyone who expressed interest in their plant-based approach to feminine care.

It was through this grassroots effort that they caught the attention of a hairdresser who went on to share The Honey Pot with her client, a buyer for Target. And the rest, as they say, is history.

Target began selling The Honey Pot products in stores in 2016, a major turning point for the company. By that time, they had produced around 24,000 bottles and made almost $250,000 in revenue.

But Dixon’s mission went beyond simply selling a product — she wanted to empower women of color to take control of their wellness.

That’s why The Honey Pot launched its Reclaiming Wellness campaign in 2020, in partnership with Target. The campaign involved traveling to historically Black universities and hosting seminars and talks on wellness, encouraging women to take back their power when it comes to their bodies.

For Dixon, it’s not just about selling a product — it’s about building a community and providing resources for women to live their healthiest, most empowered lives. And with The Honey Pot’s continued success, it’s clear that her message is resonating with women everywhere.

Image Credit: Courtesy of The Honey Pot

“As you grow as a business, it’s important for you to understand where you are, but also understand where you want to go when you have more resources.”

Challenging societal stereotypes is a critical initiative for Beatrice Dixon, the founder of The Honey Pot. She’s determined to combat the harmful notion that “Black women are stronger,” a belief that has led to higher mortality rates during childbirth for Black women than any other demographic.

Her goal is to empower women to take control of their health and end this troubling trend.

For Dixon, the Reclaiming Wellness campaign has always been at the forefront of her mind. However, it wasn’t until The Honey Pot gained momentum and resources that she was able to launch the initiative in 2020.

The campaign is now in its third year and partners with Target to visit historically Black universities, including Clark Atlanta, Howard, Prairie View A&M, and North Carolina A&T. There, Dixon and her team host panel discussions with medical and education specialists to help women take ownership of their well-being.

The Honey Pot is more than just a resource for women to understand their bodies and receive the proper treatment they need. Dixon envisions it as a platform to pass information down to future generations.

She believes education, self-love, and self-respect are essential, and The Honey Pot can be a vehicle to promote these values for generations to come. “From the beginning, we were focused on it being a generational thing,” Dixon explains. “But what that’s grown into now is that it needs to be a generational thing as it relates to education, to self-love, to self-respect.”


Beatrice Dixon

bacterial vaginosis

The Honey Pot Co.

natural feminine care products

plant-based feminine care products

chemical-free feminine care products

Reclaiming Wellness campaign

Black women’s health

women’s empowerment

holistic remedies

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